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About OUR BRAND
Started as AR4, a synthetic chemical-free mango brand focused on delivering naturally grown, high-quality Indian mangoes while preserving their authentic taste and freshness. With a commitment to sustainable cultivation and quality. Bringing the richness of India’s mango heritage to consumers across India, USA and Middle East by offering a product rooted in authenticity, trust and traditional farming.
For the 2027 mango season, the brand aims to expand beyond the Indian and USA market and enter Europe under the name DesiKaart, bringing the taste of authentic Indian mangoes to European consumers.
Our TEAM
Meet Rafee and Arifa
They came back to India from the Middle East in 2006 with a plan to start a dairy farm, and ended up planting mangoes instead. What hasn't changed since then is how they grow mangoes: no synthetic fertilisers or pesticides, they have their own desi cows used for soil inputs via traditional farming methods.
They were among the first Indian farms to sell direct to consumers online, in 2011, and they have since built the same direct relationship with distributors and retailers abroad.
KEY MILESTONES
2006
Returned to India after a decade abroad, and planted our first synthetic chemical-free orchard near Hyderabad, a mango farm rather than the dairy operation we'd originally planned.
2011
Launched one of India's first direct-to-consumer platforms for fresh produce, and ran everything ourselves in Hyderabad, from cultivation through to the final delivery at the customer's door.
2012
Expanded home delivery across India through courier partners, and sent our first export shipments to the Middle East and the UK.
2016
Started direct-to-consumer delivery across all 50 US states, run by trusted people on the ground rather than a formal import partner, now a decade in, with around 6,000 customers served.
2027
Preparing to bring AR4 Mangoes to Europe for the coming mango season, our next step in supplying partners and households outside India.